Snapshot
November 18, 2014

Jack Daniel's signs on as official sponsor for VooDoo Music + Arts Experience

Participating in this sponsorship deal:

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About Sponsor:

Jack Daniel's is a brand of sour mash Tennessee whiskey that is among the world's best-selling liquors. It is known for its square bottles and black label. As of November, 2007, it was reportedly the best-selling whiskey in the world. It is produced in Lynchburg, Tennessee by the Jack Daniel Distillery, which has been owned by the <a href="https://sponsorpitch.com/sponsors/brown-forman">Brown-Forman Corporation</a> since 1956. Despite being the location of a major operational distillery, Jack Daniel's home county of Moore is a dry county, so the product is not available for consumption at stores or restaurants within the county, although the distillery does sell commemorative bottles of whiskey.

About Property:

Voodoo Experience, also commonly referred to as Voodoo or Voodoo Fest, is a multi-day music and arts festival held in City Park, New Orleans, Louisiana. It was first held on Halloween weekend in 1999. It has since moved between the weekend before Halloween and Halloween weekend throughout the years. The festival returned to Halloween weekend in 2009.

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