Jack Links Beef Jerky signs on as official sponsor for SnowBall Music Festival
Participating in this sponsorship deal:
About Sponsor:
Jack Link's Beef Jerky is a brand of beef jerky. It was founded by John 'Jack' Link in 1986.[1][2] They are known for their "Messin' with Sasquatch" ads.
About Property:
The SnowBall Music Festival is a music festival held annually in Winter Park, CO. The first edition occurred from March 2–4, 2011, near to Vail in the city of Avon, CO. The three-day long event consisted of back to back performances played across three outside stages. Headliners included: Pretty Lights, Bassnectar, and Flaming Lips. The organisers claimed that the festival incorporated the "ultimate marriage: mountains and music." Some participants have compared Snowball to Coachella Valley Music and Arts Festival, giving it the nickname Snowchella.
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