Kraft Heinz signs on as official sponsor for Macy's Fourth of July Fireworks
Participating in this sponsorship deal:
About Sponsor:
Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 155 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang. Forty of its brands are at least a century old.
About Property:
The Macy's Fourth of July Fireworks, first held in 1976, are the nation’s largest 4th of July celebration. Beginning at approximately 9:25 p.m., Macy's releases fireworks from barges in New York City's East River in one of the most famous 4th of July fireworks displays in the country. The event is aired to a national audience with NBC’s two-hour live national broadcast.