Lucy signs on as for Wanderlust Festival
Participating in this sponsorship deal:
About Sponsor:
Lucy Activewear, formerly known as Lucy.com, is an American clothing retailer based in Portland, Oregon. Founded in November 1999 by former Nike executives, it specializes in activewear for women, including clothing intended for use during yoga. It designs, manufactures and sells its own product lines, including items such as shoes, jackets, bras, tops, bottoms, swim and maternity wear, as well as those of Splendid and Om Girl.
About Property:
The Wanderlust Festival is a summer festival first held in Squaw Valley in July 2009. The event, announced in May 2009, featured a musical lineup featuring Michael Franti, Spoon, Broken Social Scene, and Girl Talk. Notably Michael Franti had to bow out of the show at the last moment due to appendicitis. Wanderlust featured a yogi lineup including John Friend, Shiva Rea and Annie Carpenter.