Macy's signs on as title sponsor for Macy's Fourth of July Fireworks
Participating in this sponsorship deal:
About Sponsor:
Macy's is a U.S. chain of mid-to-high range department stores. In addition to its New York flagship store, the company has designated additional regional flagships in several other major urban centers and as of January 30, 2010 operates over 800 stores in the United States. In addition, Macy's operates eSpot ZoomShops kiosks in over 300 store locations, selling consumer electronics.
About Property:
The Macy's Fourth of July Fireworks, first held in 1976, are the nation’s largest 4th of July celebration. Beginning at approximately 9:25 p.m., Macy's releases fireworks from barges in New York City's East River in one of the most famous 4th of July fireworks displays in the country. The event is aired to a national audience with NBC’s two-hour live national broadcast.