Snapshot
May 29, 2019

Mike's Hard Lemonade signs on as official sponsor for Atlanta Open

Participating in this sponsorship deal:

Data Site logo bbt 2019

About Sponsor:

Founded in 1999, Chicago-based Mike's Hard Lemonade Co. defined the $3.2 billion flavored malt beverage category with the introduction of its groundbreaking mike's hard lemonade. Mike's product line is comprised of premium malt beverages including mike's hard lemonade and mike's HARDER lemonade. The company also produces White Claw® Hard Seltzer.

About Property:

The Atlanta Open (known for sponsorship reasons as the BB&T Atlanta Open), is a professional men's tennis tournament that has been played in the Atlanta area in the United States since 2010, usually during July or August.

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