Mike's Hard Lemonade signs on as official sponsor for SnowBall Music Festival
Participating in this sponsorship deal:
About Sponsor:
Founded in 1999, Chicago-based Mike's Hard Lemonade Co. defined the $3.2 billion flavored malt beverage category with the introduction of its groundbreaking mike's hard lemonade. Mike's product line is comprised of premium malt beverages including mike's hard lemonade and mike's HARDER lemonade. The company also produces White Claw® Hard Seltzer.
About Property:
The SnowBall Music Festival is a music festival held annually in Winter Park, CO. The first edition occurred from March 2–4, 2011, near to Vail in the city of Avon, CO. The three-day long event consisted of back to back performances played across three outside stages. Headliners included: Pretty Lights, Bassnectar, and Flaming Lips. The organisers claimed that the festival incorporated the "ultimate marriage: mountains and music." Some participants have compared Snowball to Coachella Valley Music and Arts Festival, giving it the nickname Snowchella.