Snapshot
May 23, 2017

Mini signs on as official sponsor for Neon Desert Music Festival

Participating in this sponsorship deal:

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About Sponsor:

Mini (styled as MINI)[1] is a British automotive marque owned by BMW which specialises in small cars.[2][3] Mini originated as a specific vehicle, a small car originally known as the Morris Mini-Minor and the Austin Seven, launched by the British Motor Corporation in 1959, and developed into a brand encompassing a range of small cars, including the Clubman, Traveller and Moke.[4] The original two-door Mini continued in production until 2000. Development of a successor began in 1995 and the new generation car was launched in 2001. The Mini range has since expanded from the core two-door Hardtop/Hatch to include the Clubman (estate), Convertible and Countryman (crossover).

About Property:

Neon Desert is an annual music festival typically held in late May in downtown El Paso, Texas.

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