Music Choice signs on as official sponsor for Essence Festival
Participating in this sponsorship deal:
About Sponsor:
Music Choice is an American company that programs music and produces music-related content for digital cable television, mobile phone and cable modem users in the United States. Music Choice programs dozens of audio music channels for digital cable subscribers, as well as programs and produces music-related content for on-demand customers with access to Music Choice On-Demand. Music Choice also offers video and audio music programming for cell phone customers through Sprint and AT&T. Music Choice's interactive music video network, SWRV, was started in February 2010 and rebranded in 2013 to Music Choice Play.
About Property:
Essence Music Festival is an annual music festival celebrating contemporary African American music and culture. It is the largest event celebrating African American culture and music in the United States. It has been held in New Orleans, Louisiana every year since 1995 except for 2006, where it was held in Houston, Texas due to Hurricane Katrina. Essence Music Festival, known locally as Essence Fest, is sponsored by Essence, a magazine aimed primarily towards African-American women.