NBTC Holland Marketing is responsible for branding and marketing the Netherlands nationally and internationally. Using the ‘Holland’ brand, NBTC puts the Netherlands on the map as an attractive destination for holidays, business meetings and conferences.
The Philadelphia International Flower Show is an annual event produced by The Pennsylvania Horticultural Society and held in Philadelphia, Pennsylvania at the Pennsylvania Convention Center in early March. It is the "largest indoor flower show in the world" attracting more than 250,000 people annually. The show features large scale gardens, which range from elaborate landscaped displays to individual and club entries of a prize horticultural specimen. Each year there is an official theme which serves as the inspiration for most exhibits. The exhibits are submitted for judging in many categories, and are highly competitive.