New Belgium Brewing Company signs on as official sponsor for 80/35 Music Festival
Participating in this sponsorship deal:
About Sponsor:
New Belgium Brewing Company is a regional brewery located in Fort Collins, Colorado. It opened in 1991 after Jeff Lebesch, the brewery's founder, took his home-brewing passion commercial. In 2009, it produced over 582,000 barrels of its various labels.[1] As of 2010, it was the third-largest craft brewery and seventh-largest overall brewery in the United States.[2]
About Property:
80/35 is a multi-day music festival in Des Moines, Iowa celebrating music and the people who support music. The name comes from the two prominent interstates, I-80 and I-35, that meet at the corner of Des Moines. The festival includes a stage for national touring bands and several smaller stages featuring regional and local supporting acts. In addition to music there are resting places, interactive art, food and beverage sales, and booths for local organizations.