Nielsen signs on as official sponsor for Essence Festival
Participating in this sponsorship deal:
About Sponsor:
Nielsen is a global marketing and advertising research company headquartered in Lower Manhattan, New York City. Nielsen is active in over 100 countries, and employs some 32,000 people worldwide. Total revenues amounted to $5.1 billion in 2010.
About Property:
Essence Music Festival is an annual music festival celebrating contemporary African American music and culture. It is the largest event celebrating African American culture and music in the United States. It has been held in New Orleans, Louisiana every year since 1995 except for 2006, where it was held in Houston, Texas due to Hurricane Katrina. Essence Music Festival, known locally as Essence Fest, is sponsored by Essence, a magazine aimed primarily towards African-American women.