Norwegian Cruise Line signs on as official sponsor for iHeartRadio Music Awards
Participating in this sponsorship deal:
About Sponsor:
Norwegian Cruise Line (NCL) is a company operating cruise ships, headquartered in unincorporated Miami-Dade County, Florida.[1] It began operations in 1966 under the name Norwegian Caribbean Line. The company is best known for its Freestyle Cruising concept, which means that there are no set times or seating arrangements for meals, nor is formal attire required. Norwegian Cruise Line has a sister company, NCL America. NCL itself is jointly owned by Star Cruises (a public company partially owned by the Genting Group based in Malaysia) and Apollo Management, with both companies owning 50% of NCL.[2] Norwegian Cruise Line controls approximately 8% of the total worldwide share of the cruise market.[3]
About Property:
The iHeartRadio Music Awards is a music awards show that celebrates music heard throughout the year across iHeartMedia radio stations nationwide and on iHeartRadio, iHeartMedia's digital music platform.[2] Founded by iHeartRadio in 2014, the event recognizes the most popular artists and music over the past year. Winners are chosen per cumulative performance data, while the public is able to vote in several categories.[3] The inaugural event was held on May 1, 2014 at the Shrine Auditorium in Los Angeles. Its first two years were broadcast live on NBC, from 2016 to 2018 it was simulcast on TBS, TNT and TruTV.[4][5][6] The sixth annual iHeartRadio Music Awards will be held on March 14, 2019 at the Microsoft Theater, Los Angeles and broadcast live on Fox.