Old World Industries signs on as official sponsor for Liberty Bowl
Participating in this sponsorship deal:
About Sponsor:
Old World Industries (OWI) is an automotive and chemical company best known for their PEAK brand of motor oil, antifreeze and other automotive products.
About Property:
The Liberty Bowl is an annual U.S. American college football bowl game played in December of each year from 1959 to 2007 and in January in 2009 and 2010. The Liberty Bowl was sponsored by AXA Financial and was known as the AXA Liberty Bowl from 1997 to 2003. Since 2004, the game has been sponsored by Memphis-based auto parts retailer AutoZone, and is now called the AutoZone Liberty Bowl.
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