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November 06, 2014

Pepto-Bismol signs on as official sponsor for RAGBRAI

Participating in this sponsorship deal:

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About Sponsor:

Pepto-Bismol is an over-the-counter drug currently produced by the Procter and Gamble company in the United States of America and in Canada to treat minor digestive system upset. Its active ingredient is bismuth subsalicylate. The primary symptoms aided by Pepto-Bismol are nausea, heartburn, indigestion, upset stomach, diarrhea, and other temporary discomforts of the stomach and gastrointestinal tract. It has been nicknamed the pink stuff in various advertising campaigns.

About Property:

RAGBRAI, 'America's greatest bicycle ride,' is a truly unique event that annually attracts over 30,000 participants from all 50 states along with a host of foreign countries. It is an annual seven-day bicycle ride traveling west to east across the entire state of Iowa. Held the last full week in July, the RAGBRAI route averages over 450 miles, taking in 8 overnight host towns

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