Snapshot
November 06, 2014

Primesport signs on as official sponsor for Liberty Bowl

Participating in this sponsorship deal:

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About Sponsor:

PrimeSport is a leader in providing direct access to the biggest sporting events, offering tickets, travel, hospitality, and VIP experiences for corporations, professional sports teams and fans. PrimeSport's extensive experience in sports travel, hospitality and ticketing has allowed the company to form long term, official partnerships with some of the largest sporting events and organizations in the country. As a result, PrimeSport can provide more exclusive access to more events than any other company in the industry. Official partnerships include select NCAA Championships, including the NCAA Men's Basketball Tournament and Men's Final Four, Men's College World Series, Division I Wrestling Championships, Women's College World Series, Women's Final Four, Women's Volleyball Championship and Men's Frozen Four, NHL, 20 NFL teams, 2015 College Football Playoff National Championship, Rose Bowl, Sugar Bowl, Alamo Bowl, Orange Bowl, Holiday Bowl, Poinsettia Bowl, Chick-fil-A Bowl, Chick-fil-A Kickoff Game, AdvoCare Texas Kickoff, State Farm Champions Classic, Jimmy V Classic, 2K Classic, Gotham Classic, Legends Classic, Wrangler National Finals Rodeo, Feld Motor Sports, more than 40 major NCAA Division I universities, nineteen NASCAR speedways and more. PrimeSport is a privately-held company, headquartered in Atlanta, GA.

About Property:

The Liberty Bowl is an annual U.S. American college football bowl game played in December of each year from 1959 to 2007 and in January in 2009 and 2010. The Liberty Bowl was sponsored by AXA Financial and was known as the AXA Liberty Bowl from 1997 to 2003. Since 2004, the game has been sponsored by Memphis-based auto parts retailer AutoZone, and is now called the AutoZone Liberty Bowl.

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