Royal Caribbean signs on as official sponsor for New York Knicks
Participating in this sponsorship deal:
About Sponsor:
Royal Caribbean International is a Norwegian and American cruise line brand based in Miami, Florida and owned by Royal Caribbean Cruises Ltd.. With 22 ships in service under, it controls a 17% share of the world cruise market. All ships under the Royal Caribbean International brand have names ending in "of the Seas" since 1991. Sister brands are Celebrity Cruises, Azamara Cruises, Pullmantur and CDF Croisières de France.
About Property:
The New York Knickerbockers, prominently known as the Knicks, are a professional basketball team based in New York City. They are part of the Atlantic Division of the Eastern Conference in the National Basketball Association (NBA). Established in 1946, the organization was a founding member of the Basketball Association of America, which became the NBA after a merger with the rival National Basketball League.