Safeway signs on as for Stand Up To Cancer
Participating in this sponsorship deal:
About Sponsor:
Safeway Inc. , a Fortune 500 company, is North America's second largest supermarket chain after The Kroger Co., with, as of December 2009, 1,725 stores located throughout the western and central United States and western Canada. It also operates some stores in the Mid-Atlantic region of the Eastern Seaboard. The company is headquartered in Pleasanton, California. Supermarket News ranked Safeway No. 4 in the 2011 "Top 75 North American Food Retailers" based on 2010 fiscal year estimated sales of $41 billion. Based on 2009 revenue, Safeway is the 11th largest retailer in the United States.
About Property:
Stand Up To Cancer (SU2C) is a charitable program of the Entertainment Industry Foundation (EIF) established by media, entertainment and philanthropic leaders who have been affected by cancer. SU2C aims to raise significant funds for translational cancer research through online and televised efforts. Central to the program is a telethon that was televised by three major broadcast networks (ABC, NBC, CBS) in over 170 countries on September 5, 2008. SU2C raised over $100 million after that evenings broadcast.