Snapshot
November 18, 2014

Smirnoff signs on as official sponsor for VooDoo Music + Arts Experience

Participating in this sponsorship deal:

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About Sponsor:

Smirnoff is a brand of vodka owned and produced by the British company Diageo. The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov (1831–1898).[1] It is now distributed in 130 countries.

About Property:

Voodoo Experience, also commonly referred to as Voodoo or Voodoo Fest, is a multi-day music and arts festival held in City Park, New Orleans, Louisiana. It was first held on Halloween weekend in 1999. It has since moved between the weekend before Halloween and Halloween weekend throughout the years. The festival returned to Halloween weekend in 2009.

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