Southern Company signs on as official sponsor for Essence Festival
Participating in this sponsorship deal:
About Sponsor:
Southern Company is a public utility holding company of primarily electric utilities in the southern United States. It is headquartered in Atlanta, Georgia with executive offices also located in Birmingham, Alabama. The company is currently the 16th largest utility company in the world and the fourth largest in the U.S. Through its subsidiaries it owns and operates more than 42,000 megawatts of generation capacity and serves 4.3 million customers in Alabama, Georgia, Florida, and Mississippi. Southern Company’s regulated regional electric utilities serve a 120,000-square-mile territory with 27,000 miles of distribution lines.
About Property:
Essence Music Festival is an annual music festival celebrating contemporary African American music and culture. It is the largest event celebrating African American culture and music in the United States. It has been held in New Orleans, Louisiana every year since 1995 except for 2006, where it was held in Houston, Texas due to Hurricane Katrina. Essence Music Festival, known locally as Essence Fest, is sponsored by Essence, a magazine aimed primarily towards African-American women.