Technicolor signs on as official sponsor for Mill Valley Film Festival
Participating in this sponsorship deal:
About Sponsor:
Technicolor is a color motion picture process invented in 1916 and then improved over several decades. It was the second major process, after Britain's Kinemacolor, and the most widely used color process in Hollywood from 1922 to 1952. Technicolor became known and celebrated for its saturated levels of color, and was used most commonly for filming musicals such as The Wizard of Oz and Singin' in the Rain, costume pictures such as The Adventures of Robin Hood and Joan of Arc, and animated films such as Snow White and the Seven Dwarfs and Fantasia. It was also used for less spectacular dramas and comedies. Sometimes even a film noir—such as Leave Her to Heaven or Niagara—was filmed in Technicolor.
About Property:
Set in one of the world’s most desirable locations, and the nation’s most affluent regions, the prestigious Mill Valley Film Festival is an eleven-day celebration of the finest international films, tributes and galas. A hot stop on the Oscar circuit, the Mill Valley Film Festival attracts the most talented and celebrated industry elite. Presented by the California Film Institute, the Mill Valley Film Festival is held each September at the CinéArts@Sequoia, Chrisopher B. Smith Rafael Film Center and other venues throughout the Bay Area.