Snapshot
May 29, 2019

Tums signs on as official sponsor for Hot Ones

Participating in this sponsorship deal:

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About Sponsor:

TUMS is an antacid made of sucrose and calcium carbonate manufactured by GlaxoSmithKline in St.Louis, Missouri, USA. It is a non-prescription drug and available at many retail stores, including drug stores, grocery stores and mass merchandisers. It provides relief from acid indigestion, heartburn, and indigestion and is considered a calcium supplement. The antacid was first created in 1928 and introduced commercially in 1930. Originally made by Norcliff Thayer, it was acquired by Beecham in 1986. Famous advertising campaigns for Tums have included "Tums for the Tummy" and, much later for television, by a memorable barbershop jingle sung to the theme music used in all versions of Dragnet.

About Property:

Hot Ones is a web series, created by Christopher Schonberger and produced by First We Feast and Complex Media. Its basic premise involves celebrities being interviewed by host Sean Evans over a platter of increasingly spicy chicken wings.

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