Uber signs on as official sponsor for SnowBall Music Festival
Participating in this sponsorship deal:
About Sponsor:
Uber is a peer-to-peer ridesharing, food delivery, and transportation network company headquartered in San Francisco, California, with operations in 633 cities worldwide. Its platforms can be accessed via its websites and mobile apps.
About Property:
The SnowBall Music Festival is a music festival held annually in Winter Park, CO. The first edition occurred from March 2–4, 2011, near to Vail in the city of Avon, CO. The three-day long event consisted of back to back performances played across three outside stages. Headliners included: Pretty Lights, Bassnectar, and Flaming Lips. The organisers claimed that the festival incorporated the "ultimate marriage: mountains and music." Some participants have compared Snowball to Coachella Valley Music and Arts Festival, giving it the nickname Snowchella.