The Utah Office of Tourism promotes tourism into the state through advertising and media contacts. An office within the Governor's Office of Economic Development, their mission is "to improve the quality of life of Utah citizens through revenue and tax relief, by increasing the quality and quantity of tourism visits and spending." The Utah Office of Tourism operates several programs to assist Utah's tourism industry including marketing and advertising, research and planning, publications, information services, media relations and cooperative programs.
The Tour of Utah is one of only four UCI-sanctioned, multi-stage, American pro cycling events in 2013. Showcasing some of the world’s most prestigious teams and cyclists for six days in August, this event now attracts worldwide attention as the top international cycling event that follows the Tour de France. Nearly a decade since its opening circuit, the Tour of Utah today stands shoulder to shoulder with the most prestigious, professional bicycle stage race events as our answer to the greatest cycling challenges the world has to offer.