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November 06, 2014

Yamaha Motor Company signs on as official sponsor for Roar on the Shore

Participating in this sponsorship deal:

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About Sponsor:

Yamaha Motor Company Limited , is a Japanese motorized vehicle-producing company. Yamaha Motor is part of Yamaha Corporation and its headquarter is located in Iwata, Shizuoka. Along with expanding Yamaha Corporation into the world's biggest piano maker, then Yamaha CEO Genichi Kawakami took Yamaha into the field of motorized vehicles on July 1, 1955. The company's intensive research into metal alloys for use in acoustic pianos had given Yamaha wide knowledge of the making of lightweight, yet sturdy and reliable metal constructions. This knowledge was easily applied to the making of metal frames and motor parts for motorcycles. Yamaha Motor produces motorcycles, all-terrain vehicles, boats, marine engines including outboards, automobile engines, personal watercraft and snowmobiles.

About Property:

Taking place July 16-20 in Erie, Pa., Roar brings together more than 100,000 bikers and motorcycle enthusiasts from across the nation to experience the best of the Great Lakes region and give back to organizations in northwestern Pennsylvania.

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