Apr 28, 2011 at 06:20 PM
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3 Amigos Continues Push Into Motorsports With Darlington Deal

3 Amigos Tequila has been named “The Official Tequila” of Darlington Raceway, it's third deal in motorsports. The brand, headquartered in Arizona, has existing deals with Phoenix International Raceway and Talladega SuperSpeedway (3 Amigos 250).

“Like Darlington Raceway, 3 Amigos Tequila is all about good times and fun,” said Darlington Raceway President Chris Browning. “We look forward to a long partnership with the 3 Amigos Tequila brand.”

“After sponsoring two successful Sprint Cup weekends in Phoenix, one at the Auto Club in Fontana, CA and last weekend at Talladega with the 3 Amigos Tequila 250 @Talladega, we are very excited to announce the expansion of our relationship with ISC and our newest partnership with the legendary Darlington Raceway and NASCAR," J. Smoke Wallin, Chairman & CEO of Pelican Brands and The Paddington Corporation – the global brand manager for 3 Amigos tequila said. "After experiencing Talladega, we know that southern NASCAR fans are like no other! We can’t wait to meet the Darlington fans and to introduce them to tequila 3 Amigos.”

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