Jun 22, 2009 at 07:09 PM
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5 Books for Sponsorship Sellers

Ice to the Eskimos In just three years as president of the hopeless New Jersey Nets, Spoelstra upped the sponsorship level from $400,000 to $7 million and increased ticket sales by 300 percent. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired product to achieve unprecedented profitability. As sponsorship sellers, we can't always control the product, but we can change our pitch, the buyer's perception and the end value proposition.

Made Possible By: Succeeding with Sponsorship Made Possible By may be a little on the basic side for some of our readers, but for those new to the sponsorship game this book provides a comprehensive step by step guide from pricing and proposing sponsorships to evaluating the success of current partnerships.

Selling the Invisible Are you marketing your sponsorship opportunity like a product or service? For sponsorship sellers, how do you value and sell experiences and brand association? Selling the Invisible takes a look at the critical, and often overlooked emotions, that drive your prospects' purchasing decisions.

slide:ology: The Art and Science of Creating Great Presentations Nancy Duarte assembles a collection of best practices for creating powerful and effective slide presentations. Want to know how to make your presentation stand out? For anyone pitching with presentations, this is a must read.

The Sponsorship Seeker's Toolkit The Sponsorship Seeker's Toolkit provides a comprehensive plan of attack for not only selling, but also servicing sponsorships complete with checklists, Q&A's and templates.

Here's a bonus one that's not even out yet, but looks to be good. Defining Sponsorship from UK sponsorship consultancy, Red Mandarin.

Have feedback on these? Other book recommendations to share? Tell us in comments..

(Photo Attribution: striatic via Flickr)