6 Tips for Sponsorship Sellers
We recently came across Gail Bower's 6 Tips for Sponsorship Selling in Turbulent Times. Here's an oversimplified summary for brevity's sake, but check out the full posting if you're interested at Bower & Co's blog:
1. Offer value.
2. Be a true partner.
3. Explore alternate markets.
4. Don't whine. Don't procrastinate.
5. Create the conditions for success.
6. Being flexible is OK; giving away the shop is not.
Also see our posting on the same topic from Russell Schibetti's Business of Sports blog several weeks ago: 10 Sponsorship Sales Secrets for Surviving the Recession