Mar 22, 2011 at 01:51 AM
written by

A-B & MLS Agree To Go Another Round

Anheuser-Busch has renewed its relationship with Major League Soccer, agreeing to a deal with SUM that will keep A-B brands present across MLS' host of soccer properties. Budweiser and Budweiser Chelada will remain the official beers of Major League Soccer (MLS), Budweiser will remain the official beer of the U.S. Men’s National Team and Bud Light is back as the official beer of the U.S. Women’s National Team. The sponsorship also renews Bud Light’s sponsorship of the Federación Mexicana de Fútbol (FMF), including the Mexican National Team in the United States.

“Anheuser-Busch has a rich history in soccer, and we’re thrilled to continue our role as an ambassador of the sport through SUM’s top properties,” said Mark Wright, vice president of media, sports & entertainment marketing, Anheuser-Busch, Inc. “Not only do we have a chance to grow the sport nationally through our sponsorships of Major League Soccer and the Mexican National Team’s in the U.S., but Budweiser and Bud Light’s sponsorship of the U.S. national teams allows us to reach soccer fans on a truly global level.”

“SUM is excited to announce our renewal with Anheuser-Busch, one of the most visible and committed corporate partners of soccer in the United States,” said Kathy Carter, president of Soccer United Marketing. “A long-standing relationship exists between Anheuser-Busch and all three of these properties: MLS, U.S. Soccer and the FMF. There is no question that Anheuser-Busch has been integral to the growth of Major League Soccer, a League that Anheuser-Busch believed in even before the first MLS ball was kicked in 1996.”