Apr 19, 2010 at 06:39 PM
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AB InBev Launches 'Swap' Spot for World Cup

A lot of great World Cup spots coming out these days, including this one, from Anheuser-Busch InBev and DDB, called simply "Swap." The ad ends with the "Budweiser United - Official Beer of the World Cup" logo, which will be used throughout the Games to show unity among brands.

"The 2010 FIFA World Cup South Africa presents an unparalleled opportunity for us to fully leverage our new found scale and expanded brand portfolio for the newly formed Anheuser-Busch InBev,” said Chris Burggraeve, chief marketing officer of Anheuser-Busch InBev. “Digital and experiential marketing will be at the core of our connection plans to unite football fans in ways we have never done before in past World Cups.”

Anheuser-Busch InBev will leverage its portfolio of beers by extending local sponsorship rights to its various brands in individual football markets, including Brahma (Brazil), Hasseröder (Germany), Jupiler (Belgium and The Netherlands) and Harbin (China), while global marketing efforts will be unified by the “Budweiser United” sponsorship logo.

A second Budweiser ad is planned in the lead up to the games and will be used to promote www.budweiser.co.uk/predictandwin.