Oct 04, 2010 at 02:27 PM
written by Michael Smith, SportsBusiness Journal

ACC eyeing tournament sponsorship

The Atlantic Coast Conference is considering a title sponsor for its tradition-rich men’s basketball tournament.

Commissioner John Swofford says he has been in recent discussions with the conference’s presidents and athletic directors about selling a title sponsorship for the first time.

“There’s been a lot of thought given to it,” Swofford says. “It’s an excellent time to look at it, with us about to begin a new TV contract.”


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