Activation Tactic of the Week

The San Diego Chargers have teamed up with Motorola to create an interesting "Tweet the Headline" promotion for fans. Motorola is giving away an H17 Bluetooth headset to the Chargers fan who tweets out the best 100-character headline using the hashtag #motoheadline following each Chargers game.

Each week, one submission will be selected to headline a story on the Chargers official website, Chargers.com, and will be featured on the Chargers' official Facebook and Twitter pages. The promotion is terrific because it is a simple, yet effective way to engage fans and incorporate partners via social media.

Brian Gainor is a passionate sports marketer with agency experience as well as an extensive background working in the NFL, NFL Europe, and collegiate athletics. Brian completed his MBA/MSA graduate work at Ohio University (Athens, OH) and currently resides in Charlotte, NC. As a Sports Partnership Activation Consultant, Brian created Partnership Activation, Inc. to provide sports business professionals with "industry best practices" - creative ideas that provide opportunities to generate incremental revenue. Be sure to check out all of Brian's past posts, too. The opinions expressed herein do not necessarily represent those of the publisher, SponsorPitch, LLC.