Activation Tactic of the Week
Are you looking for new ways to enhance your hospitality footprint? Are you looking to create an on-site activation plan designed to spur nationalism?
Since 1992, Heineken has created a "Holland House" at each of the Olympic Games for all Dutch athletes, family members, friends, sponsors, media representatives, and VIP guests to enjoy while demonstrating their support for the Dutch athletes during Olympic competition.
The Heineken Holland House, serving as the home of the Dutch Olympic Committee, is an ultimate fan destination for those attending the Olympic Games. In 2010, the Heineken Holland House featured a main hall that hosted 4,000 people every night with various entertainment, including celebratory medal ceremonies and nightly performances by Dutch artists and DJ's. The venue also features a Lodge Restaurant as well as a number of interactive games for all to enjoy.
Check out a behind-the-scenes look at the incredible venue:
Brian Gainor is a passionate sports marketer with agency experience as well as an extensive background working in the NFL, NFL Europe, and collegiate athletics. Brian completed his MBA/MSA graduate work at Ohio University (Athens, OH) and currently resides in Charlotte, NC. As a Sports Partnership Activation Consultant, Brian created Partnership Activation, Inc. to provide sports business professionals with "industry best practices" - creative ideas that provide opportunities to generate incremental revenue. Be sure to check out all of Brian's past posts, too. The opinions expressed herein do not necessarily represent those of the publisher, SponsorPitch, LLC.