Mar 19, 2010 at 01:50 PM
written by Brian Gainor

Activation Tactic of the Week

Are you looking for new ways to leverage airline partners? Are you looking to bolster your gate entrances with elements that drive awareness for your organization's cornerstone partners?

The Florida Panthers and JetBlue are celebrating their partnership by featuring a 22.5' x 26' airplane tailfin outside the BankAtlantic Center in South Florida. The fixture will serve as a gathering place for fans prior to games, concerts, and related events taking place at the arena. The tailfin will be revealed at a ceremony prior to the Panthers home game against the Washington Capitals on Tuesday, May 16th in an area the team is calling the "JetBlue Tarmac".

The giant tailfin signifies a non-traditional landmark that teams can consider incorporating at stadium gate entrances to drive greater awareness for their airline partners. With custom airline paint schemes becoming an industry trend, a signature tailfin landmark serves as a great way to tie everything together on-site for fans.

Ad Graphics, a corporate partner of the Panthers organization, built the tailfin off-site and transported multiple pieces to the BankAtlantic Center parking lot in early March to be assembled. Check out how the team built the giant tailfin here.

The Panthers and JetBlue announced a partnership in November 2009 and are further leveraging the agreement with TrueBlue Nights at the BankAtlantic Center, joint marketing promotions, and advertising. On TrueBlue nights, fans can receive a free ticket to a Panthers game by wearing blue or signing up to become a TrueBlue Member.

Brian Gainor is a passionate sports marketer with agency experience as well as an extensive background working in the NFL, NFL Europe, and collegiate athletics. Brian completed his MBA/MSA graduate work at Ohio University (Athens, OH) and currently resides in Charlotte, NC. As a Sports Partnership Activation Consultant, Brian created Partnership Activation, Inc. to provide sports business professionals with "industry best practices" - creative ideas that provide opportunities to generate incremental revenue. Be sure to check out all of Brian's past posts, too. The opinions expressed herein do not necessarily represent those of the publisher, SponsorPitch, LLC.