Feb 05, 2010 at 03:30 PM
written by Brian Gainor

Activation Tactic of the Week

Are you looking for new guerrilla marketing campaign ideas? Are you looking for new ways to leverage winter sports events to drive awareness for your product or service?

Brands looking for new, cost-effective ways to drive awareness during the 2010 Vancouver Olympic Games and other winter sports festivities should check out the guerrilla marketing concept below called snowbranding. The piece shows how a group in Leipzig used a few tools to engage consumers in wintry conditions. The tactic of snowbranding is quite simple, yet it can serve as a way for brands to really stand out to consumers (that is, if it's worthy enough for them to withstand the cold to pay attention).

Check out the cool "snowbranding" guerrilla concept below!

Brian Gainor is a passionate sports marketer with agency experience as well as an extensive background working in the NFL, NFL Europe, and collegiate athletics. Brian completed his MBA/MSA graduate work at Ohio University (Athens, OH) and currently resides in Charlotte, NC. As a Sports Partnership Activation Consultant, Brian created Partnership Activation, Inc. to provide sports business professionals with "industry best practices" - creative ideas that provide opportunities to generate incremental revenue. Be sure to check out all of Brian's past posts, too. The opinions expressed herein do not necessarily represent those of the publisher, SponsorPitch, LLC.