May 28, 2010 at 01:27 PM
written by Brian Gainor

Activation Tactic of the Week

Are you looking for new ways to engage your fan base?

Nike is capitalizing on the buzz leading up to the 2010 World Cup in South Africa by offering a "Inspire the Boot" promotion that offers fans a chance to have their favorite personal messages stitched on the boots of the world's greatest players throughout the tournament.

Nike created a microsite and Facebook application to support the campaign, which gives fans a unique chance to inspire soccer stars Wayne Rooney and Ashley Cole. Nike gave consumers the chance to submit their favorite 12-character entries online until May 18th before the winning inspirational slogans are selected. The winning boots will be unveiled at NikeTown London and will be on tour throughout the World Cup in South Africa. An unbelievable offer!

Check out Nike's "Inspire the Boot" online promotional campaign below:



Brian Gainor is a passionate sports marketer with agency experience as well as an extensive background working in the NFL, NFL Europe, and collegiate athletics. Brian completed his MBA/MSA graduate work at Ohio University (Athens, OH) and currently resides in Charlotte, NC. As a Sports Partnership Activation Consultant, Brian created Partnership Activation, Inc. to provide sports business professionals with "industry best practices" - creative ideas that provide opportunities to generate incremental revenue. Be sure to check out all of Brian's past posts, too. The opinions expressed herein do not necessarily represent those of the publisher, SponsorPitch, LLC.