Oct 08, 2010 at 02:02 PM
written by Brian Gainor

Activation Tactic of the Week

The Orlando Magic recently opened the doors of their new home, the Amway Center, and the venue is already being considered one of the finest arenas in the entire world. The team broke ground on the Amway Center, a $480MM facility, in 2008 and recently celebrated its grand opening on October 1st, just in time for the 2010 NBA season.

(Editor's note: check out this 2 minute time lapse, to see Amway Center's construction in 120 seconds)

The Amway Center features a number of world-class elements, including state-of-the-art displays, unique venue buildouts, kids play areas, unique sponsorship tactics, and more. The arena, designed and developed by Populous, is already scheduled to host the 2012 NBA All-Star Game, Monday Night Raw, the Eagles, Lady Gaga and more. Click here to see a complete gallery of all the arena's amenities, displays, and destinations, including:

  • The Budweiser Baseline Bar
  • The Gentleman Jack Terrace
  • Disney Atrium
  • The OZone Section
  • Stuff's Magic Castle Kids Area
  • Orlando Magic Team Shop
  • State-of-the-Art Scoreboard
  • AirTran Deck, Kia Automobile Displays
  • Amway Center Fanbulance
  • Murals, Concessions Areas, Concourse
  • Displays, and More!

    *Orlando Magic corporate partners include Amway, Anheuser-Busch, Geico, Harris Corp., Gentlemen Jack, Kia, AirTran, PepsiCo, Disney, Grand Bohemian Hotel, Barnie's Coffee & Tea Company, T-Mobile, MillerCoors, and more!

    Brian Gainor is a passionate sports marketer with agency experience as well as an extensive background working in the NFL, NFL Europe, and collegiate athletics. Brian completed his MBA/MSA graduate work at Ohio University (Athens, OH) and currently resides in Charlotte, NC. As a Sports Partnership Activation Consultant, Brian created Partnership Activation, Inc. to provide sports business professionals with "industry best practices" - creative ideas that provide opportunities to generate incremental revenue. Be sure to check out all of Brian's past posts, too. The opinions expressed herein do not necessarily represent those of the publisher, SponsorPitch, LLC.

    photo credit