Nov 20, 2009 at 03:49 PM
written by Brian Gainor

Activation Tactic of the Week

Are you looking to create new, memorable experiences for fans? Are you looking to implement a new promotion that has yet to be executed in the United States?

Betfair, an official sponsor of Manchester United, recently announced a tremendous promotional offer that encourages the club's fans across the world to show their support. Betfair is offering a "Get Behind United" promotion that will give Manchester United supporters the opportunity to show their avid support to millions across the world by having their photos featured on interview board backdrops and perimeter field board signage at Old Trafford.

Betfair, the world's first betting exchange, simply requires fans to submit a photo of themselves expressing their support along with their name and contact details on the Get Behind United promotional webpage.

The promotion offers one (1) as well as a once-in-a-lifetime opportunity for many others:

  • Grand Prize: One (1) lucky winner will have their face featured on interview backdrops, win two (2) free tickets, and participate in an on-field skills challenge for the chance to win a signed Manchester United jersey
  • Secondary Prizes: A select number of fans will have their faces featured on the perimeter field boards at Old Trafford. The signage will be picked up on live game broadcasts being shown on ESPN in the United Kingdom and around the rest of the world

    Betfair is running the promotion for a select number of upcoming Manchester United home games at Old Trafford (Everton - 11/21/09, Aston Villa 12/12/09).

    What's in it for Betfair? The promotion serves as a great way for them to drive awareness, reward existing fan customers, and leverage its partnership with Manchester United. All persons who submit their photos as part of the promotion are subject to have their photo used on and agree to let Betfair (or its agents) use their data to administer the promotion and send them marketing communications materials.