May 07, 2010 at 01:53 PM
written by Brian Gainor

Activation Tactic of the Week

Are you looking for new ways to drive mainstream interest in the game of golf? Are you looking to benchmark creative viral campaigns across sports? The Coors Light Golf Experience is returning for yet another year and Molson Coors is driving increased awareness for this year's event with three (3) new viral pieces that are pretty entertaining. While many details regarding the event have yet to be released, the company's new viral ads (via the official YouTube page) are beginning to game some traction in the viral space. Check them out below:





Brian Gainor is a passionate sports marketer with agency experience as well as an extensive background working in the NFL, NFL Europe, and collegiate athletics. Brian completed his MBA/MSA graduate work at Ohio University (Athens, OH) and currently resides in Charlotte, NC. As a Sports Partnership Activation Consultant, Brian created Partnership Activation, Inc. to provide sports business professionals with "industry best practices" - creative ideas that provide opportunities to generate incremental revenue. Be sure to check out all of Brian's past posts, too. The opinions expressed herein do not necessarily represent those of the publisher, SponsorPitch, LLC.