Adidas Replaces Reebok As McDonald's All American's Official Footwear
One of the most prestigious and competitive high school basketball events in North America, the McDonald's All American High School Basketball Games announced today that adidas has won the new designation as the official footwear, uniform and apparel provider. McDonald's partnership with adidas will bring a new look to the prestigious McDonald's All American Games, which was last year sponsored by sister brand, Reebok.
"Adidas has a well-deserved global reputation for delivering innovative, stylish, performance-based footwear and apparel," said Douglas Freeland, director of the McDonald's All American Games. "Teaming up with adidas further elevates, and cements, the McDonald's All American Games as 'best-in-class.'"
The McDonald's All American Games, held in Chicago, annually selects 24 boys and 24 girls from a pool of more than 1,500 nominees nationwide to compete in the annual event.
"The best young players in the country compete at the McDonald's All American Games and we're excited to partner with the most elite high school basketball showcase in the country," said Lawrence Norman, adidas Vice President of Global Basketball. "Our latest on-court uniform innovations and industry changing lightweight footwear are a perfect fit for this prestigious high school basketball event."
The 35th annual Boys Game will be broadcast live on ESPN in March and the 11th annual Girls Game will air live on ESPNU. The McDonald's All American Games partnership adds another elite high school event to the adidas Basketball lineup, which also includes adidas Nations, adidas Super 64 and adidas Invitational.