Adidas Unveils Global World Cup Spot
Adidas has unveiled its new world cup spot, a :90 piece entitled "Fast vs. Fast" that features Lionel Messi, David Villa and Zinedine Zidane. The ad, which plugs Adidas' Facebook page, was dropped on YouTube on Monday and has already gathered 17,000+ views. The campaign, which will run on global TV leading up to the Cup, was built by adidas' agency partner, 180 Amsterdam and RIOT. Adidas is the official partner, supplier and licensee of the FIFA World Cup through 2014.