May 20, 2011 at 01:18 PM
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Aflac Sponsors Heisman Trophy

The Aflac duck can now officially strike the Heisman pose. The Columbus, Ga-based provider of supplemental insurance, today announced its sponsorship of college football's Heisman Trophy. The multi-year partnership kicks off this season.

"We know our accounts, agents, and brokers are passionate about the game, so we are excited and honored to team up with this coveted award which recognizes the most outstanding college football player in the U.S. and represents the pursuit of excellence," said Michael Zuna, senior vice president and Chief Marketing Officer at Aflac. "As the recognized leader in supplemental insurance, Aflac goes the distance offering insurance policies that help provide a safety net so people can focus on recovery, not financial stress – to help get our policyholders back in the game as soon as possible."

While Aflac already has deep ties to college football via broadcast media, the insurance company will use the heisman sponsorship to offer an array of exclusive, Heisman-themed experiences to its accounts and brokers.

"Both the Heisman Trophy and Aflac epitomize excellence and integrity in their respective fields. The Heisman Trophy Trust is pleased and proud to welcome Aflac to its elite fraternity of partners. Aflac's contribution will assist the Heisman Trust in funding its charitable mission," said William J. Dockery, president of the Heisman Trophy Trust.