Air Asia Lands in Raider Nation
Last week, we looked at JetBlue's new branded Real Salt Lake airplane, in what seemed like a good activation tactic around a pretty smart deal. No doubt, airplane branding can be an effective tool for both sponsor and property. However, the Oakland Examiner recently came across one from Raider Nation that may make you scratch your head. This is Air Asia's new plane, which is branded by the Raiders and will be dubbed the "Commitment to Excellence":
Sports teams and airplanes are nothing new so what makes this any different?
Trask recently joked to a reporter "if you buy a plane you can paint it in Raider colors, too." In fact, the organization may be laughing all the way to the bank as the deal is rumored to be valued at 1Million RM, which comes out to about $280k U.S. Add this to the fact that the Oakland Raiders now may have the opportunity to get exposure to new markets without signing an exclusive and the deal looks pretty good for them. Many in Air Asia's home country however, including the Olympic Council of Malaysia (OCM), are not happy about the deal as they have made it known that sponsorship dollars could be better spent closer to home.
In any case, some speculate that AirAsia could be opening up a new route and just wasn't ready to announce it yet when the painted aircraft was discovered, in which case someone is probably in a lot of trouble. The Examiner, however, states that they have no intention to do so.
Perhaps we're completely missing the strategy here and we'll find out more at an official press announcement tomorrow. In the meantime, help us out and give it a guess in comments.