Dec 09, 2010 at 02:23 PM
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Allstate Teams Up with WeatherBug for Sponsored App

WeatherBug is making Allstate the exclusive sponsor of the new WeatherBug Time & Temp widget for Android smartphones through the end of the month. The sponsored widget, which is available for download free of charge in the Android Market, marks the first time that WeatherBug has given a sponsor exclusive exposure on a weather app.

“Allstate looks for innovative and relevant ways to reach consumers when they're thinking about protection and their daily lives,” said Lisa Cochrane, Vice President of Marketing at Allstate Insurance Co. “WeatherBug's mobile app seems a great fit. We're optimistic about using the mobile app in conjunction with other traffic and weather news sources; it's another way to put consumers ‘in Good Hands®'.”

Currently, both free and paid versions of WeatherBug mobile apps are available for all smartphone platforms, including Android, BlackBerry, iPhone and Windows Phone 7. In addition to the mobile sponsorship, Allstate will receive traditional online ad inventory at the WeatherBug website at

“We are extremely pleased to have Allstate, a highly respected and venerable brand known to millions nationwide, as the sponsor of the new WeatherBug Time & Temp widget,” said Michael Lombardi, Vice President of Advertising Sales and Marketing for WeatherBug. “As the exclusive sponsor, Allstate is placing its brand and messaging in front of highly engaged smartphone users who want a convenient, user-friendly weather resource at their fingertips.”