Mar 01, 2012 at 10:29 PM
written by

AllState To Title Sponsor Eight-City Half Marathon Series in 2012

The 13.1 Marathon Series is in good hands for 2012 thanks to a new title sponsorship from Allstate Insurance Company. The company has locked in a multi-year deal for Allstate Life Insurance Company to become the title sponsor for the 13.1 Marathon Series, as well as all eight races. The Series, which started in 2010, will now be called the Allstate Life Insurance 13.1 Marathon Series. Terms of the deal were not released.

Allstate Insurance Company will receive sponsorship exclusivity in the Life, Auto, Home and Financial Services categories. In addition to the Series entitlement, Allstate Life Insurance Company receives naming rights to each of the eight races, logo placement on all marketing materials, (including finishers' medals) and on-site activation opportunities to provide entertainment and engage with runners and spectators at all races.

"The partnership with the 13.1 Marathon Series presents a unique opportunity for Allstate Life Insurance to reach the tens of thousands of passionate runners and their families in a positive and healthy environment," said Don Civgin, president, Allstate Financial. "Running, whether casually or competitively, takes commitment. Allstate, through its life insurance products, is committed to giving people peace of mind and helping to protect their goals in life. We're excited to team up with US Road Sports to make the Allstate Life InsuranceSM 13.1 Marathon Series the best race experience possible for participants and spectators."

"I cannot think of a better partner for the 13.1 Marathon Series than Allstate Life Insurance Company. We are privileged to exist in an industry that enjoys an unparalleled level of dedication, a quality that pervades Allstate Life Insurance Company's culture and products," said Greg Laird, CEO, Managing Partner, and Founder of US Road Sports & Entertainment Group. "It is widely recognized that the 13.1 Marathon Series is the nation's preeminent half marathon series, however, in my mind, this collaboration with Allstate Life Insurance Company removes all doubt that participation in one or all of the 13.1 events is a 'must do' for all runners. We cannot wait to work with Allstate Life Insurance Company to bring runners an even better race experience."

Beginning with the Allstate Life Insurance Miami Beach 13.1 Marathon on March 4 and throughout the series, the Finish Line Festival will host an interactive Allstate footprint, featuring entertainers, games and interactive experiences. A cool-down station will provide race finishers with bottled water and cool towels, while massage therapists will be available to help alleviate post-race aches and pains. Interactive photo stations will give race participants the chance to commemorate their race experience and share images from the day across their social networks.

The Allstate Life Insurance Sweepstakes will launch in connection with the Miami Beach race and offer consumers the chance to enter to win an ultimate $4,500 running gear shopping spree at Dick's Sporting Goods at ever race.

Fully launched in 2010, the 13.1 Marathon Series is a group of races that gives runners and walkers a chance to participate in a stand-alone 13.1 mile race in some of the most popular and scenic running communities nationwide. In 2011 alone, the Series had more than 35,000 participants. This year, race markets include Los Angeles, Miami Beach, New York, Chicago, Boston, Atlanta, Dallas and Fort Lauderdale with events spanning from January to November.