AmEx Offers Fashion Week Show to Cardholders
There are few brands that have done as good a job as American Express in using sponsorships to reward loyal consumers with exclusive experiences.
At this year's Fashion Week, American Express will be teaming up with fashion designer Phillip Lim to present a runway show exclusively for Cardmembers on September 17 in the tents at Mercedes-Benz Fashion Week.
"With consumers becoming increasingly savvy about the world of fashion, I am always challenging myself to create new and authentic ways for customers to experience my collections," said Phillip Lim. "By partnering with American Express, I am able to provide Cardmembers insight beyond the traditional runway show and offer them a one-of-a-kind experience into my design process."
Tickets can be purchased by American Express cardholders at americanexpress.com/entertainment.
"American Express is proud to return to the Tents at Mercedes-Benz Fashion Week, while also connecting with the fashion community beyond our activities at Bryant Park," said Jessica Igoe, Director of Global Sponsorship Marketing, American Express. "We are continually looking to create deeper, more authentic experiences that our Cardmembers love and to support the industry. American Express strives to connect our Cardmembers with the fashion world through on and off-site activities, expert insights and unparalleled moments."