May 22, 2012 at 12:46 PM
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Amex To Offer Customers Farmville Rewards For Everyday Spending

American Express and Zynga, creator of some of today's most popular social games, today announced a new partnership that will offer Zynga's 300 million active users with in-game incentives for everyday spending. The partnership is aimed at boosting American Express Serve, a new line of reloadable prepaid cards from the New York-based financial services company.

Gamers that sign-up for Zynga Serve Rewards program will be eligible to receive a Zynga-American Express co-branded prepaid card in the mail. The user will then have to add money via a bank account, debit card or other means. The card can then be used at all American Express merchants and in return the user will receive Farm Cash, in-game rewards in Zynga's hit game Farmville.

"We're excited to partner with American Express to invent new ways for people to experience Zynga play in more parts of their day," said Mark Pincus CEO and Founder of Zynga. "Together we can add surprise and delight to everyday shopping."

"We're thrilled to expand our relationship with Zynga and provide an easy way for players to earn Zynga virtual game cash by learning about Serve and signing up to receive the many benefits of our digital wallet," said Dan Schulman, President of Enterprise Growth, American Express. "As the commerce landscape continues to change, and online and offline spending converges, Serve is focused on partnering with companies like Zynga to create unique value for our customers in the environments they love."

More information can be found at