Jul 25, 2011 at 02:50 PM
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AmEx to Sponsor Restoration of Cultural Landmark

We're hearing more and more about sponsored restorations. Look no further than the canals of Venice and Rome's Colosseum. American Express is now taking this trend to the Middle East. American Express Middle East will provide funding for the renovation of the Bab Al Bahrain (Gateway of Bahrain) landmark it was announced over the weekend.

"Supporting the communities where we live and work is an extension of the service ethic at the heart of American Express," William Keliehor, Chief Executive Officer, American Express Middle East said. "Bab Al Bahrain is an important cultural landmark in the Kingdom of Bahrain, and we are proud to be part of its renovation. We look forward to working closely with the Ministry to contribute towards the preservation of Bahrain's rich cultural heritage."

"We are pleased to welcome American Express Middle East as a key business partner in the restoration of Bab Al Bahrain," Shaikha Mai Bint Mohammed Al Khalifa said. "With its substantial financial support, American Express Middle East is continuing its long-standing commitment to support economic development and cultural life in Bahrain. We look forward to working together through the course of the year as we continue to move forward with this exciting project."

American Express established its presence in the Middle East in 1959 and set up its first office in Bahrain in 1979. If Visa renews its FIFA sponsorship through the 2022 games in neighboring Qatar, look for sponsorship activity in the region to only increase between now and '22.