Amgen Tour Announces Sponsor-Friendly Finish Line
Governor Arnold Schwarzenegger and some of America's most accomplished cyclists, including @LanceArmstrong, today announced via Twitter the 16 host cities for California's professional cycling road race, The Amgen Tour of California. Most interesting to us is the sponsor-friendly finish line.
The eight-day race will finish in title-sponsor Amgen's hometown community of Thousand Oaks.
"Choosing the host cities for the Amgen Tour of California gets more and more difficult every year, as interest in the race continues to grow throughout the state," commented Andrew Messick, president of AEG Sports. "We are fortunate to have visited some of the best cities in the state during the last four years and the list keeps growing with the addition of four brand new cities in 2010."
Returning as the title sponsor for the fifth consecutive year, Amgen will continue to leverage the race to raise awareness and support for people affected by cancer through the Breakaway from Cancer initiative.
"Sponsorship of the Amgen Tour of California has given Amgen the opportunity to educate people about the great advances in medicine made possible through biotechnology, and to strengthen our relationships with local communities, cancer support organizations and cancer survivors through our Breakaway from Cancer initiative," said Stuart Arbuckle, vice president, Amgen Oncology.
"We look forward to collaborating with this year's host cities to promote the Breakaway from Cancer initiative in their communities."