Nov 10, 2010 at 03:46 PM
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Amtrak, Devils Sign 3-Year Deal for Acela Club

Prudential Center announced today that the arena’s premium service restaurant will now be known as the Acela Club, as a part of a new 3-year Amtrak sponsorship with the arena. Source Communications, Amtrak’s sports marketing agency of record since 2001, worked with Devils Arena Entertainment to develop this partnership.

The Acela Club will be open to all ticketholders during New Jersey Devils and Nets Basketball home games, as well as during a majority of the concerts and shows taking place at Prudential Center. Nearly half of attendees at Prudential Center events come by train.

"Our partnership with Amtrak could not be more ideal for the arena, said Jeff Vanderbeek, Chairman and Managing Partner of Devils Arena Entertainment. "The Acela Club will provide our fans with the ultimate fine-dining experience at games and events."

"We’re extremely pleased to establish this partnership with the Prudential Center. Through the Acela Club, Amtrak can deliver the Acela experience in a very unique and direct way, strengthening the brand and ultimately increasing ridership," said David Lim, Chief Marketing Officer, Amtrak.

The Acela Club includes branding of the ledge seating section, visible from anywhere in the arena bowl, as well as directional signage and restaurant amenities.

"Branding of the Acela Club gives Amtrak exposure and a great opportunity to reach their target market, the northeast traveler," said Larry Rothstein, President of Source Communications.

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